Macy's | Bloomingdales Reference Design UI Kit
The success of the Macy's | Bloomingdale's Reference Design UI Kit project was marked by its immediate adoption across the company's digital design projects, leading to improved user experiences and bolstering Bloomingdale's brand identity. It exemplified a perfect blend of innovative design and practical functionality, setting a new benchmark for the company's digital strategy.
Bloomingdale's sought to modernize and standardize their digital interfaces across iOS platforms. The company required a comprehensive design system that would unify their web and mobile app experiences, making them more intuitive, accessible, and visually appealing to users.
SOLUTION
Drawing from our extensive expertise in design systems, we conducted a meticulous analysis of Bloomingdale's existing designs and current industry standards. The research led to the development of a new set of design principles focused on simplicity, clarity, and accessibility. Prioritizing these principles, we crafted a UI kit that included a refreshed color palette, typography system, and a suite of custom icons. The team produced a series of wireframes, iteratively refined through user testing, to explore various layout and navigation models.
RESULT
The outcome was a versatile set of medium fidelity wireframing templates and a robust UI kit for iOS platforms, enhancing the cohesiveness of Bloomingdale's digital presence. The new design system was not only aligned with Bloomingdale's branding but also adaptable, allowing designers the flexibility to be creative while maintaining consistency.
